Here’s the problem, when you have a name something to the effect of the Honest Company, well, jeez, you better be able to fill those big shoes. Seems that Jessica Alba’s lifestyle company may not be living up to its name. While it would probably be wrong to point the finger directly at Alba herself, we’ll do so since it is her name that has helped to propel the company to its current status. Her celebrity has been used to help create this wholesome appeal of “honesty” in her company and product range. So she is to blame, if you’re going to put you name to something, you need to take responsibility of some sort – unlike some other people we’ve written about here.
Inhabitat recently ran a quick article on the latest of lawsuits to hit the company, that the ingredients in the Honest product line may not all natural and non-toxic. The plaintiffs Brad and Manon Buonasera have stated that the products contain “a spectacular array of synthetic and toxic ingredients, including toxins phenoxyethanol and methylisothiazolinone.”
Representatives for Alba’s company did release a statement in response “the Honest Company said, “The Honest Company takes its responsibility to our consumers seriously and strongly stands behind our products. These allegations are without merit and we will vigorously defend this baseless lawsuit. Our formulations are made with integrity and we remain steadfast in our commitment to transparency.”
This is the second lawsuit that has hit the company and we will have to see where this all goes. Interesting to note that, the business now has a valuation of somewhere around $1.7 billion, and in August of 2015, raised a $100 million round of funding and is rumored to be seeking an IPO in the not to distant future, led by Goldman and Morgan Stanley.